From setup to qualified leads
Google Ads for Small Business: from setup to qualified leads
A hands-on course for owners and operators who want to run their own Google Ads account without wasting budget. You learn the same disciplined structure we use for clients, focused on qualified leads rather than clicks.
Curriculum in development. Join the waitlist to shape it and get first access.
Who this is for
Owners or in-house operators who will run the account themselves and want to understand exactly where the money goes.
What you need
- A business with a clear offer and a way to take enquiries
- A Google Ads account, or willingness to create one
- A landing page or website you can point ads to
Curriculum
What the course covers
- 01
Foundations and account structure
How Google Search advertising works, how to structure campaigns and ad groups, and how to avoid the common setup mistakes that quietly drain budget.
- 02
Conversion tracking that reflects real outcomes
Tracking calls, forms and bookings as conversions so the account optimizes toward leads, not clicks.
- 03
Keywords, match types and negatives
Choosing the searches worth paying for, controlling match types and running a repeatable negative keyword workflow.
- 04
Landing pages that convert the click
A practical checklist for aligning the page to the ad so more of your paid traffic turns into enquiries.
- 05
Optimization cadence and reporting
A weekly routine for cutting waste, scaling what works and reporting on leads and cost per lead.
What you will be able to do
- Structure a Google Search account that is easy to read and optimize
- Set up conversion tracking for calls, forms and bookings
- Build and maintain a negative keyword workflow that cuts waste
- Align landing pages to your ads to lower cost per lead
- Read the numbers that matter and decide what to change
Interested in this course?
Use the contact form to join the waitlist, ask a question or discuss the related Google Ads management.