Google Ads management focused on qualified leads
Google Ads puts you in front of people typing exactly what you sell, at the moment they are ready to buy. We build and manage search campaigns that are measured against booked work, not clicks. This is Google Ads, the advertising platform, not Google Ad Manager, the publisher tool.
For businesses that want a predictable flow of high-intent enquiries from search and need someone to own the account week to week.
Google Search campaign scope
We focus on the searches that convert, not the ones with the biggest volume. Tight ad groups, clear ad copy and disciplined match types keep spend pointed at buyers.
Research and account structure
We map the terms worth bidding on, the negatives worth blocking and the way competitors structure their spend, then build an account that is easy to read and easy to optimize.
Conversion tracking
Calls, forms and bookings are tracked as conversions, so reporting reflects real outcomes. Without this, an account optimizes toward clicks, which is where most wasted spend hides.
Landing-page alignment
The click is only half the job. We align the landing page to the ad so the promise and the page match, which is often the fastest way to lower cost per lead.
Ongoing optimization and reporting
Weekly reviews cut wasted spend and move budget toward the terms producing enquiries, with plain-language reporting tied to leads and cost per lead.
What is included
- Search campaign strategy and build
- Keyword and negative keyword management
- Conversion tracking setup
- Landing-page alignment
- Weekly optimization and reporting
You pay to reach people already looking for what you sell, which is the shortest path from stranger to customer when the account is managed against qualified leads.
Questions
Is this Google Ads or Google Ad Manager?+
Google Ads. Google Ad Manager is a tool for publishers selling ad space. We run advertiser campaigns that put your business in front of people searching for what you offer.
How much should I spend?+
Enough to gather signal in your market without waste. We start conservative, prove which terms convert, then scale the budget behind what works. We will tell you if paid search is not the right first move.
Will you guarantee a return?+
No honest manager can promise a specific return before seeing your market and data. We commit to a disciplined build, real conversion tracking and weekly optimization, and to showing you the numbers.
Want this handled for you?
Get in touch